Whether you're enjoying a delicious American Pale Ale, sipping on a refreshing pint of Pilsner, or if you're drinking an extra-strong Imperial Porter; craft beer is a diverse and well loved group of alcoholic beverages.
So with such a large recent growth in popularity, how can you stand out amongst the crowd? Could digitally printed beer labels be your brew's secret weapon?
What Is A Craft Brewery?
The term is often used subjectively to describe a whole range of different beets, however as written in Craftbeer.com, a crafter brewery is a small scale with less than 6million barrels produced annually, independent with less than 25% of the company being controlled by “a beverage alcohol industry member that is not itself a craft brewer".
Simply put craft beers and their brewers are small scale. They deviate from the norm and the small nature of the product and unique twists and styles lends a great appeal to their products.
Why Have Craft Beers Suddenly Become So Popular?
Craft beer has grown increasingly more popular over the years. More and more bars and pubs are serving craft beers and more shops are including craft beers in their shelves. So what's the reason for craft beer's recent growth in popularity?
Well one argument is that the diverse range of beer styles and flavours on offer people with the opportunity to try something new. This makes it a fantastic choice for people of a wide range of ages. Young adults who are discovering their preferred tastes with regards to alcohol can experience a diverse range of flavours in the craft beer world; however older drinkers who want to try something new can also find lots of new flavours and beer styles from craft breweries.
So With The Rise In Popularity, How Can You Stand Out?
The rise in popularity of craft beers clearly shows that there is a demand, especially amongst younger adults between the ages of 18-30 years. However, with so many businesses 'popping up' it can be difficult for newer less established businesses to stand out from the crowd and tap into this wealth of potential customers.
So if you're looking to boost the awareness of your brand and stand out from the crowd on the bar or pub shelf. We would advise updating your product's label design.
How Do Beer Labels Help?
Here at PeterLynn4Lables we are very aware of just how powerful a good label can be. With good label design on your side, you can attract people to your product and inspire purchases, but on the other hand, poor label design could see otherwise interested individuals flock to your competitors.
Don't just take our word for it though, according to a study from DSM , a global specialist in Nutrition, Health & Sustainable Living, “More than 45% of 18-to-30-year olds we surveyed agreed strongly that the beer they drink says a lot about them." We have frequently discussed the importance of telling a story through label design and this study shows the desire and advantages of doing just that. However, the study doesn't endthere; it also states that branding is very important as “ beer labels trigger 60% of this group to make a purchase". Simply put; if you want to succeed you need high quality beer labels to attract customers.
How Can PeterLynn4Labels Help Your Business Improve Your Beer Labels?
We're a UK provider of custom printed labels and we supply printed labels to a diver assortment of individuals and business operations. With decades of experience and our drive to keep ahead of the curve of the latest technological advancements, we are able to provide our customers with superb customer service and client care, alongside high quality labelling solutions.
With regards to the labels available from our team, we offer a large range of standard and kraft materials including the full Manter Beer collection which includes superb quality materials to give your beer labels an edge against your competition. However, even our standard materials are specifically chosen to offer superior print results and performance against the effects of damp bottles and environments.
Additionally, by choosing PeterLynn for your labelling needs, you're choosing an environmentally responsible label printing solution. In 2016 we achieved a Zerolabels2Landfill accreditation for recycling all our label waste material using the Prismm Environmental waste management scheme. Additionally, demonstrating our commitment to the environment, we have achieved ISO9001 and ISO14001 approval.
Learn More About Label Design On Our Blog
If you would like to learn more about label design and different techniques that you can include in your labels to help them stand out from your competition. We highly recommend visiting our blog; it's filled with lots of helpful advice and information.
For example, with regards to craft beer labels, we have an interesting blog about the art of designing craft beer labels and a great blog explaining how to create eye catching beer labels. However, if you'd be more interested in learning about other styles of labels we can provide, perhaps information regarding printed cryogenic labels for use in the healthcare, biomedical, laboratory and scientific world.
For Digitally Printed Craft Beer Labels, Get In Touch With The PeterLynn Team
Thanks to our vast knowledge and decades of experience, our team are able to produce stunning looking labels on a wide array of different materials; helping your craft beer brand stand out from the competition, whilst also informing and reassuring your customers that they are investing in a high quality product.
If you would like to get in touch with a member of the PeterLynn team, simply complete the form below and submit your details for a quote. However, if you have any questions or if you would like to discuss your project with us, give us a call on 01536 400344. Our lines are open Monday to Friday, 8:30am to 4:30pm.