Craft beer has recently seen a large growth in popularity amongst a diverse crowd. So with the increased demand, it's more important than ever that craft brewers do everything they can to stand out from their competition.
We've previously discussed at length the many ways that you can use printing techniques to give your craft beer bottles and cans the edge; however have you considered seasonal labels? By using customised or personalised beer labels, you'll be able to use the festive occasion as a marketing tool, perhaps attracting customers to purchase your craft beer as a Christmas present.
5 Tips For Beer Labels For The Christmas Holiday Season
Not sure how to get your beer labels to stand out from the competition this holiday season? Don't worry, here's a quick list of 5 tips togive you some food for thought.
1. Use Some Festive Art
With digital printing technology; you don't need to worry about expensive set up costs associated with printing plates. This means that you can print a short run of labels at a cost-effective price; making it the ideal method for seasonal labels.
With the holiday season upon us, changing your labels to incorporate festive elements such as Christmas trees, holly, jingle bells, or other things associated with the holidays, is easier than ever. Just get in touch with a digital printing specialist, such as PeterLynn4Labels and make an enquiry. In fact, if you'd like a free sample of our digital labels, all you need to do is get in touch with a member of our team and request a sample; it's as simple as that.
2. Change Your Colour Scheme
Another great idea to customise your labels for the holidays is to change the colour scheme to match the season. Red and Green are commonly associated with the holidays, so changing your labelling to incorporate these two colours willl end a more Christmas-like appearance to your labels, a simple change to get your product into a more festive spirit.
3. Add A Customisable Gift Tag
If you're looking to attract customers to purchase your beer as a gift for a loved one, you could add a customisable gift tag to the label. All you need is a simple Holiday themed gift tag image with empty space next to the words“To" and “From", and perhaps with room for an additional message. By adding a customisable gift tag in the form of a personalised beer label to the beer bottle's label, it sends a clear message to the customer that this is a product intended as a gift, which could be very persuasive, especially for somebody who is outside of the craft beer drinking hobby.
4. Add A Short Comic For The Holidays
In a previous blog we discussed the idea of includes comics to your label with peel and reveal labelling techniques in a manner similar to the Italian beer known as Comic Beer. This idea could be applied for the holidays, using many Christmas or Holiday themed characters to create light hearted entertaining and funny comic strips on the inside of your beer labels. In fact, if your brand has a particular mascot, perhaps you could create a Christmas version of the character for these comics?
5. Provide Tasting Notes
Remember, bottles of beer make fantastic Christmas gifts for beer aficionados. However, people who are purchasing bottles of beer for loved ones may not be well versed in the craft beer world; as such tasting notes could be exceptionally valuable to them and help them make a decision.
For example, if Barry is looking to buy beer as a gift for Clarissa who loves IPAs with earthy or citrusy flavours, but he prefers to drink other beverages such as wine or whisky, tasting notes could be that key piece of information that inspires a purchase.
How Can PeterLynn4Labels Help Your Business?
In addition to the previously mentioned lack of set-up costs associated with printing plates, our digital printing press can also provide high quality 1200 dpi print and finishing options including, varnishes, laminates, spot inks, and foiling detail. Foiling (printing in metallic foil colours) is ideal for short runs and specialist work; it's the ideal choice when you want to add a touch of elegance to your labelling. Additionally, these labels can be laminated with either mattor gloss clear polyester for protection against water, chemicals and abrasions.
Here at PeterLynnLabels, we are a leading UK provider of custom printed labels to a diverse assortment of individuals and business operations. Based in Northamptonshire since 1985, our 25 years of label manufacturing experience has provided our team with a diverse array of knowledge which they can use to provide assistance and guidance with your custom printed label requirements. So regardless of your product or your industry, our team can provide a cost effective labelling solution with a fast turn around.
Digitally Printed Beer Labels From The Label Printing Experts At PeterLynn4Labels
If you would like to get in touch with a member of the PeterLynn team, simply complete the form below and submit your details for a quote. However, if you have any questions or if you would like to discuss your project with us, give us a call on 01536 400 344. Our lines are open Monday to Friday, 8:30 am to 4:30 pm.